For Kate Spade, the challenge wasn't introducing technology—it was making technology feel unmistakably Kate Spade. Working across creative direction, campaign development, photography, styling, and digital design, I helped launch the brand's Wear OS smartwatch collection while developing seasonal campaigns for the broader watch business. The resulting work balanced innovation with the optimism, color, and personality that had become synonymous with the brand, creating stories that felt equal parts fashion accessory and modern technology.