ZODIAC.
Zodiac presented a unique challenge: how do you make a 140-year-old Swiss watch brand feel relevant in a category dominated by industry giants? Working across brand identity, campaigns, photography, packaging, digital design, and product storytelling, the focus was on celebrating the craftsmanship, heritage, and character that had defined the brand since 1882 while introducing it to a new generation of watch enthusiasts.
SWISS
MADE
To bring that story to To bring that story to life, I traveled to Switzerland multiple times to document the watches being assembled by hand at the Zodiac factory, capturing the expertise and attention to detail behind every product. Those assets became the foundation for campaigns, product launches, and brand communications that highlighted authenticity over marketing polish. Operating with a fraction of the budget of neighboring competitors such as Rolex and Swatch, the goal was never to outspend the competition, but to build a distinctive point of view rooted in heritage, craftsmanship, and design. The work helped grow the brand, strengthen its identity, and contribute to record sales during my time leading creative for the business.
